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Estate Sales Companies: Increasing Audience and Profitability

 

 

Find and sell property and possessions for several reasons. There are more than ten thousand estate/garage sale companies in the usa, and an even greater variety of consumers who are enthusiastic about buying people's goods. With eBay, Craigslist, various local and specialized auctions, estate/garage sales, and consignment and antique shops, it is not an exaggeration to state that millions of Americans are consumers with a vast marketplace or have interest in selling there. estate sales pittsburgh

In the following paragraphs, I will touch on only a portion of this marketplace, namely, estate and garage sales. I will suggest certain methods for estate and yard sale companies - both large and small - to increase their overall revenue whilst making sales engaging and useful to their customers.

Large Estate Sale Companies:

Large estate sale companies currently have their own websites with online auction capabilities, that happen to be quite expensive to create and support. Websites like these only display send out own goods, and also this decreases the audience of the prospective buyers. These firms would do well to list out their goods in larger virtual malls, which attract a wider audience with a much lower cost.

The thought of a private "virtual booth" in a larger online mall just isn't new; it's utilized by some big online players, like Amazon. Using a platform that houses many "virtual booths," the fee to each "booth owner" of building a good buyers' experience is considerably below setting up a private shop having a separate company. While such virtual malls can provide online auctions for every participant, your estate sales and face-to face meetings (the location where the goods change hands) should retain their traditional mode, and will remain an integral part of the business model.

Small Estate Sale Companies:

Nearly all estate/garage sales companies are smaller businesses, and many have no websites of their very own. Some of them are proud to become hands-on people and practice the standard walk-in approach only. These businesses would do well to incorporate an online component to their business - preferably in the platform that combines the advantages of online auctions with the traditional type of estate/garage sales.

Thus, combining the options of online auctions with all the face-to-face and local nature of traditional estate/garage sales will benefit all estate/garage sale companies, both big and small. Sales organizers will substantially expand their traditional audience, while still allowing new buyers to firmly depend on the "What You See Is the thing that You Get" promise; in comparison, buyers at online auctions with no traditional component frequently cry: "What The truth is Is NOT ALWAYS What You Get."

An operating tool based on the thought of a virtual local mall might have some additional important product or service benefits:

 It does not change the traditional business model of estate/garage sales or auctions. It really adds new technology good things about the old process;

 Provide more details to buyers with listings which include detailed descriptions with the seller's goods. In addition to traditional photos, each item description should offer the estate/garage sale code - the "booth name" - to assist prospective buyers locate desired listings, along with the sale location. This all information should be offered to all users without registration;

 Provide buyers the option to bid on listed items both before and after the date of a real estate sale. An occasion span of 2-4 weeks gives sale organizers added time to prepare for successful sales. Sale organizers should be able to collect bids 24/7, and buyers must have the opportunity to bid higher or under the item's start price; this increases sale flexibility;

 Allow sales organizers to choose a winner/buyer at any moment during the bidding stage. An excellent platform should create an opportunity for sale organizers for periodic notifications about bidding activity and allow them monitor online bids live;

 Keep the principle of direct negotiations between the sale organizers and also the winners/buyers selected by the organizers. Face-to-face meetings are essential so that buyers can see and touch (if needed) the real goods after they change hands;

 Save time for sales organizers by causing changes to listings (including buyers' questions and sale organizers' answers) public instantly. This gives prospective buyers to view all pertinent and current information, eliminating the responsibility of repeating the same information to each prospective buyer;

 Allow prospective buyers to select a search radius that takes into account the distance with the estate sale(s) from the specified zip code.

A universal virtual shopping center with the features and benefits in the list above may be a very useful tool both for businesses and individual customers - sort of Swiss Army Knife approach: one low-cost platform that does it all. Such a tool has the power to save time, eliminate drudgery, while increasing profits.

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